According to the latest available data, the number of social media users worldwide has reached 3.5 billion. While Facebook remains the most popular social media platform, a whopping 500 million active Instagram stories are uploaded worldwide daily. Most of the social media users are millennials, 90.4%. However, 77.5% of GenX-ers and 48.2% of the Boomers also use social media.
Successfully leveraging social media is imperative to capture a larger audience. But, managing social media efficiently is not an easy task.
Nonprofits often lack the financial resources to hire a professional social media manager. Luckily, these online tools will help ease the burden by automating tasks, streamlining planning, and helping you conceptualize which of your social media strategies is working. Here are some of our favorite social media planning tools.
Hootsuite
Nonprofits often need to manage multiple social media accounts on multiple social media platforms. It is undoubtedly a difficult task. Hootsuite is best-suited to manage all social media accounts from a single platform. It has several other added benefits. For instance, Hootsuite helps users schedule their content beforehand. It also helps to post singular content across platforms like Facebook, Twitter, LinkedIn, and Instagram, with a single click. Hootsuite is trusted by a host of nonprofits for its security and login integrity.
Agorapulse
Agorapulse, a comprehensive social media management platform, is preferred by many nonprofits because of its versatility of services. Nonprofits that have a reasonably healthy social media marketing budget can opt for the fully paid option. For nonprofits that are newer or have a tighter budget, Agorapulse also has free tools.
Agorapulse is compatible with a wide range of social media platforms, including Facebook, Twitter, Instagram, Google+, and LinkedIn. It automates publishing, offers management for both contacts and content, and provides analytics services. You can also get advanced services relating to keyword filtering.
Sprout Social
Leveraging Sprout Social helps you build strong and sustained connections on social media. You can monitor your user’s posts and understand their preferences. It has exciting features for helping organizations to analyze, schedule, and create reports.
Using Sprout Social, you can easily join social conversations and build your community. The communications that happen through social media are faster and smarter. It also has a unified smart inbox that helps streamline engagement.
With Sprout Social’s services, it’s easy to quantify an organization’s social media performance. Some of the other crucial features of Sprout Social include team tasking, social inbox, content calendar, multi-account management, and more.
Post Planner
With Post Planner, you can easily identify content that would work best for your audience. Curating and sharing best-in-class content with Post Planner is as easy as clicking a button.
Post planner recommends feeds that you can browse through to discover top-performing content and inspire ideas for your own content. Integrating these top-performing trends into your own content help increase engagement.
Buffer
Buffer is one of the most well-known social media tools, offering a host of features, including analytics, automated publishing, content management, conversion tracking, keyword filtering, and multi-account management. The app is available on both Android and iOS. Buffer gels well with all available social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google+. It has several pricing tiers and caters to both individual and organizational usage plans.
Viraltag
Viraltag is a visual-oriented social media marketing tool, helping you make your social media feed colorful and enticing. Using Viraltag, you can edit images in their built-in editor and integrate images directly from Canva. It’s compatible with a host of social profiles that include Facebook, Twitter, Instagram, Tumblr, LinkedIn, and Pinterest.
Nonprofits that are especially looking to add images and videos to their social feeds to increase engagement should use Viraltag. Apart from the regular features of automated publishing, content management, keyword filtering, multi-account management, and post scheduling, Viraltag also helps with post recycling — meaning it will automatically repost top-performing evergreen content so that it gets more engagement.
14 Powerful, Free Online Tools for Nonprofits